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The Importance of Measuring Effort and Value
It goes back to knowing your why. Is it (the time you spend) for career advancement? Is it for hitting your quota? Is it for just making your day-to-day easy or is it just so you don’t feel like you have to know your why and you have to have an independent and dependent variable?…
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Last Mile of Account-Based Marketing
With Abstrakt’s real-time, in-call coaching software, the content, messaging and relevant pain points around which effective Account Based Marketing campaigns are built, can be extended into the initial 1:1 SDR conversation with the prospect, ensuring better alignment between sales and marketing.
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Missing Sales Development Reps KPIs
Would you still put a Sales Development Representative on a Performance Improvement Plan if you knew that they consistently handled objections correctly, 90% of the time were able to get past the gatekeeper and consistently asked 80% of the qualifying questions they were supposed to? Here at ABSTRAKT, we are going to propose that you…
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Knowing Who You Are, What You Want, and Having a Plan to Get There
You want to take ownership of what’s wrong. Whether it be personally or creating an environment where you’re facilitating people being open to taking ownership of what’s going on. Learn from your pain. I think pain is a valuable teacher in life and I know it’s not always fun in the moment. But as we…
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Why Top Sales Reps Don’t Use Scripts
When it comes to sales, scripts work in very few places – the reason is that scripts tend to be forced and dehumanizing mechanisms for low/entry-level positions. They could work for things like surveys, where exactly what needs to be said is precise and standard.
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Sales Psychology: Running Away from Pain Instead of Toward Pleasure
Thank you Keenan for sharing the psychology behind running away from pain rather than toward pleasure – a tenant of successful selling! Should we sell to the root cause (pain)? Listen as we discuss addressing business problems, through determining technical problems and root causes. “Old school selling like … old school sales training. I believe…
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Letting Passion Drive Your Career
Ali Punjani, Go-to-Market Professional at GiveCampus is also a Gates Millennium Scholar, and a TEDxPonceyHighland Co-Organizer. Listen in as he speaks on Letting Passion Drive Your Career during our ABSTRAKT Podkast. Starting his career without a particular “plan”, Ali worked in a few internships and gained experience that would help him determine his actual career path.…
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What is a BASHO Email and Why SDR’s Should be Writing One
Why do SDR’s target who they target? Is it making a high quantity of dials every day, week, and month? And adding a high number of activities like emailing? There are formulas you can count on that will tell you the numbers these sales motions will produce. What do top Sales Performers do that sets…