Improving Sales Through Real-Time Call Intelligence

improving sales through real-time call intelligence

Real-Time Call Intelligence Software delivers live coaching when reps and agents need it the most.

Did you know that Moore’s law states that every 18 months, computer processing speed doubles? Abstrakt launched to the world after it was in development for just over a year. 

Our real-time call intelligence software was no longer just a dream. The Proof of Concept (Real-time sales coaching delivered at the exact moment the reps need it the most) to validate that the tech could be built was brand new. The thought of redefining the conversational intelligence software community was becoming real. 

Don’t get us wrong, we love conversational intelligence software, but we were tired of being reactive and waiting until an opportunity was lost to make a change.

As someone who has heard for years now about the importance of not taking on technical debt, I had to scratch my head and wonder… how is this even going to be possible? 

The product neared completion and ran the potential of being outdated. The coding languages, cloud platforms, and micro-services along the way were all decided upon at a time when the rate of processing power was almost twice as slow.

Remember when we said that computer processing speeds double every 18 months? Well, our fear was that we were left behind already. Call intelligence software was booming.

Why does this matter?

Call Intelligence Software viewed by the market as a “must-have” is already out of date. Sales teams need to look at the next wave of tech to beat out the competition. What is going to give my sales team an edge?

On the flip side of that, too much reliance on technology can hurt us. Sarah Connor and SkyNet taught us that humans are creatures that thrive in environments supported by social structure, interaction, and collective struggle. At the time of this writing, our world has been forced into isolation to combat a global pandemic. The need for human-to-human contact is more important than ever.

Technology shouldn’t replace humans; it helps us to do our jobs better. Buying today is no longer B2B, it is H2H (Human to Human) because that is what we need more than ever right now, human experiences. That’s why conversational intelligence software forgot to do.

Call Intelligence software should be just that…

Intelligent enough to know when to apply technology, but flexible enough to allow the human element to shine through. Sellers winning in the environment today show that they are human, and companies aren’t trying to shut it down. 


From my first day in sales as a Sales Development Representative stumbling through cold calls, I have heard from the most successful reps, “sales is part science and part art”. So how do we make sales coaching just that?

To not take advantage of the science (specifically psychology, mathematics, and engineering) or to neglect the art of knowing how to navigate unique scenarios would be a disservice to the profession of sales. A scientific paper names its’ summary the paper’s “Abstract”, a summary of the important parts of the work. 

One of the most influential artists in American Art history is a gentleman by the name of Jackson Pollock, whose famous artwork can only be described as “abstract”. Call Intelligence Software should be equal parts of messy splatter paint and equal parts science. 

What Why & How?

What factors make Call Intelligence Software stand out? Why is it so different from some of the reactive, call analytics tools on the market today? Hint: conversational intelligence software like we were talking about earlier. 

1.  Call Intelligence Software Listens

Call Intelligence delivers sales coaching and provides prompts at the exact moment they are needed. Taking advantage of the advancements in technology, real-time software should be able to listen to the different ways words are used and choreographed together to make recommendations when and where it makes sense.  

2.  Moments Matter!

Successful sales teams understand the flow a conversation needs to take and the data that needs to be captured. As a Sales Leader, what if you could instantly point to where within a conversation the agenda was missed, or signing authority was skipped? No more listening to call recordings to figure out what information slipped through the cracks! Conversational intelligence software should deliver this on a silver platter, making follow-up with prospects much quicker. 

3.  Software that Coaches

What if, as a Sales Leader, your software could tell you that using a certain competitive response over another helps improve win rates over that competitor by xx% every time? What if the software helped you identify adjustments needed to make to your cold calling scripts? Any label, using the word “intelligence” should describe products that help make the user more intelligent. 

4.  Understands the Need for change

Sales leaders and reps today have a plethora of tools available to help them communicate with their customers, and we know it is important to meet our prospects in the channels they like to engage in. Slack, Teams, Zoom, BlueJeans, WebEx, RingCentral, and a hundred other tools are being used today. As company priorities change, sometimes tools change. Real-time software provides intelligence, ready to adapt to that change, instantly working across any platform a company uses today. Sales Development Representatives start their day dialing on RingCentral, then a prospect asks to be called via Teams, then they are doing a handoff on Zoom… the software should seamlessly flow through them all without effort. 

Shortening the Distance to Success

I decided to try and get into sales leadership, and as such, I sought out mentors. The mentors that I hoped to learn from were those who had “been there, done that before”. 

One of those leaders said something that has stuck with me every day since. “The best sales leaders are the ones who can coach each rep individually while getting them to buy into a single, agreed-upon process that everyone follows.” That is exactly what call intelligence software does… It doesn’t force a rep into a box, but rather sets a guideline to follow and when needed, provides direction and process.

When every rep in the company is responding to an objection, in the same way, it becomes very easy to understand if it’s the right objection handling technique. Every rep is using the same discovery framework for outbound meetings the length of time it takes to understand its effectiveness is no longer months, but just weeks! The best part is… there’s no longer the need to listen to hours of calls to figure out if it’s being used or not.

Long Story Short

Call Intelligence Software should do the work for you, after all… that is why we buy software, to help us do a job. We are buying it for the job to be done.

Say goodbye to reactive conversational intelligence software and start looking for real-time sales coaching software.


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