Who better to discuss Sales Enablement on today’s podcast, than the guy who came up with the term! Abstrakt is honored to have Roderick Jefferson, CEO of Roderick Jefferson and Associates join us today to help our listeners bring their sales and marketing teams together. On the eve of his new book. Sales Enablement 3.0: The Blueprint to Sales Enablement Success, we learned a few things that really stuck with us. 1.) Teach your sellers about the journey your buyers go through 2.) For folks looking to get into Sales Enablement, make sure your performance is judged on top line revenue first and foremost – nothing else matters! Can’t wait for the world to read your book Roderick Jefferson.