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The ROI of B2B Data: How to Measure the Value of Your Investment
With the vast amount of data available today, it’s no longer about having access to data, but rather about being able to effectively measure the value it brings to your business. Understanding the return on investment (ROI) of your B2B data is essential to making informed decisions about how to allocate your marketing budget. In…
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Building your winning Sales Tech Stack
A winning sales tech stack can help you crush your goals and maximize productivity. There are infinite tools that you can use and all will play a small role in growing your business. However, which ones are going to make the greatest impact?
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Cold Calling Guide
Cold calling is arguably the hardest part of sales. Interrupting someone in the middle of a task they were focused on, nailing a solid first impression in less than seven seconds, and then persuading them into some action (usually scheduling a meeting). We hope our Cold Calling Guide helps you to build a Framework for…