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The ROI of B2B Data: How to Measure the Value of Your Investment
With the vast amount of data available today, it’s no longer about having access to data, but rather about being able to effectively measure the value it brings to your business. Understanding the return on investment (ROI) of your B2B data is essential to making informed decisions about how to allocate your marketing budget. In…
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SaaS Marketing Playbook: What’s Worked (and What hasn’t)
What’s Worked in SaaS Marketing. This is a reminder that this is what has worked for our company… forward when it comes to your SaaS marketing strategy. Pivoting too often … While we would love to say that we know exactly when to pivot … Influencer marketing is great and can be super helpful when…
SaaS Marketing
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