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The ROI of B2B Data: How to Measure the Value of Your Investment
With the vast amount of data available today, it’s no longer about having access to data, but rather about being able to effectively measure the value it brings to your business. Understanding the return on investment (ROI) of your B2B data is essential to making informed decisions about how to allocate your marketing budget. In…
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ChatGPT and how it’s affecting the B2B sales world
ChatGPT is all the rage at the moment You can’t go anywhere without hearing about it. So we had to try it. It actually articulated the value of real-time sales coaching software surprisingly well. When asking ChatGPT what real-time sales coaching software is, here is the response: “Real time sales coaching software can be valuable for sales…
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