// Built by Reps for Reps

Our Leadership Team

Our founder spent many years as a sales rep and sales leader frustrated with coaching always being so reactive. So, he decided to build Abstrakt.
Hello Real-Time. Goodbye Reactive.

Greg Reffner

Founder / CEO

Clare Dobson

VP of Marketing

Spencer Fossen

VP of Customer Success

Tina Sebastian

// built by reps, for reps

We have been in your shoes

We were very early adopters of Conversational Intelligence Software, being some of the very first sales reps to recognize its power almost 10 years ago.

We understand the pain and stress we all feel at the end of a month or quarter when we are behind our number, or missing our forecast.

We have spent hours role playing, listening and analyzing our team’s performance to try to find the answers to why we lost deals. 

We have been on a call, expecting our Manager or Sales Engineer to help, only for them to no show.

We wanted to make the profession of selling, suck a little less! 

Hours of Development

We were told Abstrakt could not be built. 7 different coding languages, multiple custom algorithms and patents pending prove otherwise.

Hours of Audio Testing

To validate Abstrakt never failed our customers, we tested, tested and then tested some more. QA and weekend role playing has never been so much fun.

// All things winning

Because Sales Shouldn't Suck

Abstrakt Announces 6 New Integration Partners
Press Releases
Clare Dobson - VP of Marketing

Abstrakt Announces 6 New Integration Partners

Abstrakt, the only real-time call coaching software built specifically for B2B software sales teams, now fully integrates with Salesloft. Now you can have real-time call coaching and automated playbooks on all calls initiated through the Salesloft platform.

Sales onboarding software_ how to eliminate the pain of onboarding
Greg Reffner - CEO

Sales Onboarding software: How to eliminate the pain of Onboarding

There are a number of software solutions available that can automate and streamline the sales onboarding process… is a critical part of ensuring not only the new rep’s success, but their managers and teams success as well. Sales onboarding software can be a helpful tool for new sales reps. It can help them learn….