Your reps don’t need cold calling scripts, your reps need call frameworks. Have you ever heard someone jump for joy when you say “here is a script” or worse, have you ever heard someone scripted and said, “Wow, now I really feel a connection to this rep”? Odds are you have not. So I would assert that we should leave scripts to actors and take a more practical approach with sales teams. Some of you might be asking “what’s the difference”… well, the difference between a cold calling script and a Framework is that the framework is more of a shortened version of a talk track or snippets of information that can be worked into a natural conversation.