// Real-Time Call Coaching Software

Product Overview


Managers & Leaders build in the Cloud.
Reps, Agents & Recruiters use the HUD.

Playbook Builder

  • Drag-and-drop editing allows you to easily orchestrate the structure of how you would like calls to play out
  • Assign playbooks to different teams depending upon use cases 
  • Guide reps to always ask the right qualifying questions, and tell the correct customer stories
  • Configurable based upon various factors such as lead source, opportunity stage, persona etc

Recommended Response Builder

  • Recommended Responses is what we call things like cue cards, battlecards, Wiki’s or good ole’ fashion sticky notes
  • Organize responses by category and team 
  • Link out to external documentation right from within the Recommended Response card
  • Variants allow you to build one card, for every possible way a prospect or customer might talk about that subject
  • Configure as many options as you wish that your rep, or agent can choose from

Automated Playbooks

  • Playbooks can be used in any order, allowing reps or agents to go with the flow of the conversation
  • When Abstrakt recognizes the success of a playbook point, it is highlighted in GREEN and moved off-screen
  • Relative Accuracy scoring means that reps and agents have the flexibility to make the question their own, without sounding robotic


Real-Time Recommended Responses 

  • Within .02 seconds of the prospect or customer saying their objection or question, Recommended Responses are delivered in the HUD
  • Reps have instant access to external documentation relevant to that subject, linked out right from within the Recommended Response card
  • Recommended Responses are to serve as “reminders” to previously taught information, allowing reps and agents to make the response their own.
// The next evolution of conversational intelligence software

Watch How it Works

// Real-time call coaching software

Configurable and Live in Minutes

Measure time to value in days, not weeks or months

Abstrakt offers Real-Time Call Coaching Software powered by the latest in Natural Language Processing and AI. Reps, Recruiters and Agents are provided the right information, at the right time, live on the call, or demo all based upon what is being said by the prospect or customer. 

  • No integrations required. 
  • No coding, no training. Type in your Playbooks and Recommended Responses and go live. 
  • Reps can switch between different systems with zero interruptions. 
// By the numbers

In sales, the numbers speak for themselves

When our customer’s stopped being reactive with their training, thats where things got interesting. 

Avg % Decrease in ramp time 78%
Avg % Increase in Win Rate Against competitors 69%
Avg % Increase in Qualified Opportunities 92%
// testimonials

How is Abstrakt helping?

Emilia Clarke
Director, Sales Development
Real-Time In-Call Coaching and Analytics. The ability to ramp our SDRs quickly and get them to a productive level has been impressive.
Emilia Clarke
Sales Manager
We love the ability to give our reps real-time coaching. Our sales team was quick to adopt Abstrakt and is quickly becoming a staple of our enablement strategy for the future.
// All things winning

Because Sales Shouldn't Suck

How to overcome struggles of founder led Sales
Greg Reffner - CEO

The Struggles (and how to overcome them) of Founder-Led Sales

Some wise words from Matt Wolach, B2B SaaS Sales Coach at Xsellus. While the focus of this podcast is founder-led sales, most of these principles that Matt shared can be applied to sales in general. Before you can grow in sales, you need to …. The other piece to founder-led sales…. don’t get emotional. Disconnect your ….

Greg Reffner Q&A
Clare Dobson - Director of Marketing

Q&A with Greg Reffner, Founder & CEO of Abstrakt

Greg has been through every sales role you can imagine. Once he realized that he had a knack for it, his career took off. While a competitive personality … But what’s even better than that – he wouldn’t take any of the credit for it. He would say it was all done by his team.