Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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Incremental Improvement, Also Known as “How to Suck Less”
One of the things that we’re going to talk about even more hopefully is making it measurable. How do you know if you’re actually sucking less?” “… We’re going to focus on incrementally 1% performance, improving something you do every day till it becomes a noticeable muscle memory”
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What is Conversation Intelligence
Let us first begin by quickly agreeing on what Conversation Intelligence is not, does that sound fair? Conversation Intelligence does not define a software category, nor does it describe a particular feature within a software product. Conversation Intelligence is not an outcome or report driven by something that happened in the past either.
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Embracing Remote Environments
We’ve all been told that going remote was a thing of the future, and the future is here! Active listening skills, paired with proper use of Conversation Intelligence software are the yin and yang of quota attainment. Listen to this podcast as Keith Lubner and Greg Reffner discuss how human experience, emotion, art, and the…
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What are Sales Call Frameworks & Why Are They Used?
Another example of a framework is one that is less structured around the call flow and more on how to answer a specific question. For example, when asked about a competitor I have often said “Competitor X does great at _______, and if you asked them they would say we are small, don’t do custom…
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Why Abstrakt?
Add to that the pivots many of us are having to make to get through this unprecedented time of our lives. I am often asked “Why Abstrakt”? Spring…Fresh Starts I remember feeling like it was just yesterday; it was a beautiful sunny Spring day and my first day as a Sales Development Representative. Filled with…
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The Future of the Software Sales Rep
Are you intrinsically motivated? In software sales, that can mean a large difference. Also knowing what you want and why.
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Outbound Prospecting
The first sales book I ever read was Skip Miller’s best selling book, ProActive Selling. To say we are excited to have him join us on ABSTRAKT’s podcast is an understatement, especially on the eve of his newest book coming out, Outbounding. Together, we dive into some helpful hints on what sales teams can be…
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Advancing Your Career From Home
Revenue Collective has become a staple in the B2B Sales Community, gaining popularity as sales leaders and reps look to connect, and share best practices. Today, on the ABSTRAKT podcast, we are lucky to have the founder, Sam Jacobs join us to share what his community is doing to help members progress their careers, along…
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Challenges of Remote Onboarding SDRS
The Sales Development Playbook has helped many leaders grow SDR orgs across the world! As the Chief Sales Officer at The Bridge Group, Sally Duby knows a thing or two about ramping a SDR team. She joins us on Abstrakt’s podcast to share a few tips and tricks about ramping SDRs in a completely remote…
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Sales Enablement 3.0
Who better to discuss Sales Enablement on today’s podcast, than the guy who came up with the term! Abstrakt is honored to have Roderick Jefferson, CEO of Roderick Jefferson and Associates join us today to help our listeners bring their sales and marketing teams together. On the eve of his new book. Sales Enablement 3.0:…
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Stop Accelerating The Suck
Why Teachers make great reps, and the missing middle piece of the Sales Triangle – should be good times. We are lucky to have Richard Harris, Founder of Harris Consulting Group join us today on the ABSTRAKT Podcast. Walking away from our time with Richard, we learned a few things: 1.) Teachers make great sales…
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Are Outside Sales Skills Transferable to Inside Sales?
ABSTRAKT is so excited to chat with Jake Dunlap today, CEO of Skaled Consulting on our podcast. We had him for a whole 30 minutes to share his thoughts on what traditional outside sales reps and organizations can do to make the switch to inside models. After our time with Jake, we walked away with…
