Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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What are Sales Call Frameworks & Why Are They Used?
Another example of a framework is one that is less structured around the call flow and more on how to answer a specific question. For example, when asked about a competitor I have often said “Competitor X does great at _______, and if you asked them they would say we are small, don’t do custom…
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Why Abstrakt?
Add to that the pivots many of us are having to make to get through this unprecedented time of our lives. I am often asked “Why Abstrakt”? Spring…Fresh Starts I remember feeling like it was just yesterday; it was a beautiful sunny Spring day and my first day as a Sales Development Representative. Filled with…
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The Future of the Software Sales Rep
Are you intrinsically motivated? In software sales, that can mean a large difference. Also knowing what you want and why.
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Outbound Prospecting
The first sales book I ever read was Skip Miller’s best selling book, ProActive Selling. To say we are excited to have him join us on ABSTRAKT’s podcast is an understatement, especially on the eve of his newest book coming out, Outbounding. Together, we dive into some helpful hints on what sales teams can be…
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Advancing Your Career From Home
Revenue Collective has become a staple in the B2B Sales Community, gaining popularity as sales leaders and reps look to connect, and share best practices. Today, on the ABSTRAKT podcast, we are lucky to have the founder, Sam Jacobs join us to share what his community is doing to help members progress their careers, along…
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Challenges of Remote Onboarding SDRS
The Sales Development Playbook has helped many leaders grow SDR orgs across the world! As the Chief Sales Officer at The Bridge Group, Sally Duby knows a thing or two about ramping a SDR team. She joins us on Abstrakt’s podcast to share a few tips and tricks about ramping SDRs in a completely remote…
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Sales Enablement 3.0
Who better to discuss Sales Enablement on today’s podcast, than the guy who came up with the term! Abstrakt is honored to have Roderick Jefferson, CEO of Roderick Jefferson and Associates join us today to help our listeners bring their sales and marketing teams together. On the eve of his new book. Sales Enablement 3.0:…
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Stop Accelerating The Suck
Why Teachers make great reps, and the missing middle piece of the Sales Triangle – should be good times. We are lucky to have Richard Harris, Founder of Harris Consulting Group join us today on the ABSTRAKT Podcast. Walking away from our time with Richard, we learned a few things: 1.) Teachers make great sales…
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Are Outside Sales Skills Transferable to Inside Sales?
ABSTRAKT is so excited to chat with Jake Dunlap today, CEO of Skaled Consulting on our podcast. We had him for a whole 30 minutes to share his thoughts on what traditional outside sales reps and organizations can do to make the switch to inside models. After our time with Jake, we walked away with…
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Maintaining Culture in a Remote Environment
With over 3750 employees across 120 countries, being able to talk with employee #6 at Hubspot is kind of a big deal! With us today is Dan Tyre, local start up legend in the Phoenix area joining us on Abstrakt’s podcast today. In a world where remote work is here to stay, Hubspot has done…
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Has COVID Changed the Landscape of Sales Recruiting?
Goldfinger, Sean Connery, being thoughtful in your job search and the future of remote Enterprise sales. Please listen to our podcast as Abstrakt hosts Amy Volas, CEO and Founder of Avenue Talent Partners to discuss the future of remote Enterprise sales. Some of our biggest takeaways were 1.) Flexibility – top sales reps are in…
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How to Teach Reps to Manage Complex Sales While Remote
Alice Heiman started her career in teaching (which we learned on another episode of our podcast is a great background for Sales), and then went to work at the Miller Heiman Group, the company her father co-founded. A career in sales had never been on her mind but she came to be one of the…
