Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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Lessons learned starting Abstrakt
Lately, I have realized that even at the size we are now the story of why the company started and how it got here are both already starting to experience some dilution. We are just barely into the double-digit employee numbers, and the question of “why did you start Abstrakt?” is having to be asked…
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Objection Handling Tips & Tricks That Actually Work
DOWNLOAD THE EBOOK Here is a glimpse of what to expect in this eBook of objection handling tips… Before you can expect to be a pro at objection handling, you have to understand that the best salespeople spend time preparing. It’s that simple. But most people aren’t willing to do the work to separate themselves.…
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Your Sales Coaching approach is the problem – Double Slit Theory
Well, to be blunt, a better option hasn’t existed. Sales coaching software, accompanied by the strategies and tactics to drive change, have all relied upon humans helping humans or humans monitoring humans (via software). Multi-billion dollar software companies and sales consulting organizations have all been built on this approach. It is flawed, outdated, and ineffective.…
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The Definition of Insanity when it comes to Sales Coaching
Managers and leaders still listen to call recordings for hours on end, schedule time with the rep or agent to discuss what happened (and why it did not go right), still do…not as simple as inserting a rep on the front line and six-months later expecting the same repeatable revenue. Failing to … Try real-time…
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Using Inoculation Theory and Ego to explain resistance to Real-Time Sales Coaching
Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence. What does inoculation theory and sales coaching have in common … Old school sales coaching Sales coaching, up until now, has focused on memorizing and ….
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… And Then There Was One
Clare Dobson, VP of Marketing at Abstrakt, joins Greg Reffner to discuss the rebrand and the “passing of the torch”. This is officially the last episode of what is known as The Abstrakt Podkast. Clare will take over and the new podcast will be…
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Building Competence and Confidence: How to help your reps overcome call reluctance
The harsh reality of call reluctance is that it’s psychological. Most sales managers do not have a degree in Psychology. So, we decided to put together a cliff notes version on the … The first step to helping your reps overcome this fear is to have… The key in every situation when you are working…
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The Struggles (and how to overcome them) of Founder-Led Sales
Some wise words from Matt Wolach, B2B SaaS Sales Coach at Xsellus. While the focus of this podcast is founder-led sales, most of these principles that Matt shared can be applied to sales in general. Before you can grow in sales, you need to …. The other piece to founder-led sales…. don’t get emotional. Disconnect…
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Using Conversational Intelligence to transition from Sales Rep to Manager
You are extremely focused on reviewing your conversational intelligence software to ensure your opportunities are multi-threaded and have clear next steps…..If they immediately start gloating or go show off their …
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How to be a top 1% Sales Rep
Diving into what I’ve … in sales in hopes to help you become a top 1% sales rep. 1. Work Smarter, Not Harder …. 2. Be Willing To Do … In order to be a top 1% sales rep, basically do the opposite of what the majority …
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Stop blaming the SDR
Nicholas Thickett, Managing Partner at Alignd and host of the B2B Power Hour, joined us to talk about why most SDRs aren’t qualified to make cold calls ….. And what happens when they fail? We blame the SDR. Tune in to get some solid…
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Overcoming Call Reluctance
Call reluctance happens to all of us. But most reps come up with these excuses …. Make sure that your team is optimized and efficient at your current number of connections per day before increasing it exponentially.
