Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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A Faster Horse
Sales leaders should not be building dashboards to report on multi-threaded accounts. They should be deploying software that ensures accounts are …. This is where sales coaching software should …
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How to handle your A, B, C and D Reps
When people are your most valuable asset, you need to focus your energy on the things that are good. Tim Maloney, Director of National Partner Programs at Zoom, covers all the details. Knowing what to do with ….
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Transparency & Communication: Be Human and Give a Damn
Matt Walsh, President & CEO of Blue Signal Search, shows us why transparency and communication is key in business and recruiting. Plus he’s a technology junkie so hear all about how he finds the right tools for his team! … Looking for the secret sauce to finding the right …
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Personality Profiles of Successful Sales Reps
When was the last time you checked to see how stressed your employees were? …. Do you use a personality test when it comes to finding the right candidate for your team? … Finding the right work-life balance is different now, but even more importantly so is finding the right candidate.
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Start-Up To Unicorn: How To Use Data To Scale Your Sales Team
From Steve Jobs to defining sales territories to company culture, Jeremey Donovan, EVP Sales & Customer Success at Insight Partners, had us inspired and motivated after the first minute on the Abstrakt Podkast
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Getting to Product Market Fit: Move forward or move on?
Listen to Greg Head, a 3-time startup-to-scale software entrepreneur now active startup advisor & investor, has to say about growing startups in ….
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Building a Tech Stack for Global SDR Teams
Looking to become an SDR leader? …. Sales development leader Taylor Scotto, Head of Global Strategic and Growth Sales Development at Cloudinary explains the importance of an SDRs tech stack and how …
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Enterprise Sales Leadership
Kandra Vu, Head of Global Inside Sales Adjust, and Greg Reffner discuss the different types of leaders for different stages of companies, and what it takes to be successful …
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Our 2021 Abstrakt
2021 was a year filled with ideas, expectations, hopes, dreams, visions for the future, sleepless nights, painstaking conversations where emotions ran high, stressful meetings but ….
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And, but and therefore….
Park Howell, Volunteer for City of Phoenix, Environment Quality and Sustainability Commissioner, Professor of Storytelling at ASU, Corporate Social Responsibility Advisor at Walgreens and also the author of “Brand BeWitchery. Where do we begin?” talks about critical ….
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The Hardest Part of Sales
Mario Martinez, CEO of Vengreso, talks through the newly released “Definitive Guide to Prospecting” and share high-level results around new approaches to prospecting and ditching the mono-channel prospecting approach. Listen to the Podkast to learn about how ….
