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Why Top Sales Reps Don’t Use Scripts
When it comes to sales, scripts work in very few places – the reason is that scripts tend to be forced and dehumanizing mechanisms for low/entry-level positions. They could work for things like surveys, where exactly what needs to be said is precise and standard.
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What are Sales Call Frameworks & Why Are They Used?
Another example of a framework is one that is less structured around the call flow and more on how to answer a specific question. For example, when asked about a competitor I have often said “Competitor X does great at _______, and if you asked them they would say we are small, don’t do custom…
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Outbound Cold Calling with Hunters and Farmers
If your entire sales organization is not using all the available tools that they have at their disposal to both create leads by hunting and close them when the deal matters most. You are wasting company resources, and you are likely not meeting your own personal goals. When a manager you go begins to train…
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Why Cold Calling Sucks
The fact is cold calling works. Not like you would think though. Is it possible to find a great-fit customer, find new contacts at their locations, and manage to pull them into a sales process that results in ….
Cold Calling
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