Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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5 Myths about SaaS Sales
debunk the most common myths when it comes to SaaS sales to help you make an even bigger impact on your pipeline. Insight is actually king. Not data …. Content creation is just the … Sales and marketing can work together, we promise.
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The Harsh Reality of Objection Handling
The data on objection handling was surprising …. Candidly, it should not have been surprising as if I think back to my early days as a Sales Development Representative (SDR), the data from Abstrakt points almost exactly to the …
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How to execute Product Led Growth based on the Stage of your Company
Breezy Beaumont, Head of Growth & Marketing at Correlated, joined us on the podkast to discuss everything Product Led Growth (PLG)! One of the biggest myths around PLG is that it’s ….. Listen to all the details about how PLG is all about improving your ….
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Everybody is thinking it, but nobody is talking about it
Do you ever get nervous about what you can and can’t say on social media? Nadja Komnenic, Head of Business Development at Lemlist, talks all about how to build your personal brand on social media. Being vulnerable can be scary, but she gives you great tips to get started and how it’s all about building…
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Why your Top Rep is probably not your Top Manager
The one and only Kevin “KD” Dorsey joined us on the latest episode of the podkast. When it comes to sales and leadership, there are quite a few similarities. Actually, the things that make you a great salesperson are the same things that make you a great leader. But why top reps generally fail is…
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Best Sales Coaching Techniques For Your Team
Ever wonder why it’s so hard to find the best sales coaching techniques that actually work? … Focusing on more of the tactical side, measuring productivity is key … The best leaders are people focused, not …
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Building a Sales Process that accounts for Variances in Humanity
Ashleigh Early joins Greg Reffner to talk about building a sales process that accounts for variances in humanity. Anyone can be successful in sales. You don’t have to …. With introverts, extroverts, and all types of personalities now in sales, scripts don’t sound good in everyone’s voice. We need to allow …
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The Antonym of Sales Enablement
… That is the problem with these tools, it’s doing nothing to enable sales reps in the moment. When stress, friction, distractions, bad hair days, faulty zoom settings, and dogs barking in the background are … Are you faced with a competitive situation? Well in 0.2 seconds, you will be directed to
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Help your Prospects be the Heroes in their Journey
Tom Slocum, Program Director at RevGenuius and Co-Founder of RevLeague, has been through it all, especially when it comes to the tactics of cold calling and objection handling. How can you provide two “gives” before you ask for something from a prospect? …. But the biggest takeaway…. change your mindset and GIVE VALUE.
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Don’t be a boiling frog
As a sales leader or sales rep at any company (but especially B2B software sales), living in the trenches everyday it becomes ….. This is because the pain of initiating change at that moment, outweighs the ….
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Explain It To Me Like I’m Five
In this episode of The Abstrakt Podkast featuring Kevin Hopp, CEO of Hopp Consulting Group and host of The Sales Career Podcast, talks all about cold calling, SDRs, tech stack, and so much more … Think about it …. can your employees really tell the story of how the solution is valuable to the customers…
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J.A.R.V.I.S.
One of the most common objections we face here at Abstrakt is something to the effect of “Wont my reps get annoyed by Abstrakt helping them?” We simply remind them of ….
