“What gets measured gets improved” – how many times have you said this as a coach, manager, trainer, or even just to yourself? If you are anything like me, probably a bunch. I have said it a bunch of times because it is true. What gets measured, does, in fact, get improved. A couple of examples come to mind like laps around a track on a sportbike. The first time that I rode a sportbike, I was thrilled at how “fast” I was until I realized how much faster those people passing me were. After some classes and concentrating on how to get the most performance out of the bike, by times around a track went way faster. But, there is not always a way to intelligently measure every aspect of coaching. Frankly, there are several variables that can make this measurement difficult as well. Conversational Intelligence for coaches can play a big role in measuring coaching, but there is more to a successful coaching program than that. Below are some common and uncommon ways that the best sales orgs are measuring the success of their sales coaches.