Top 3 Observe AI Alternatives


Top 3 Observe AI Alternatives


If you haven’t noticed AI is taking over the conversation when it comes to evaluating your tech stack.

Whether you currently use Observe AI or are in the initial evaluation stages of adding new software, we’ve put together a breakdown of the top Observe AI alternatives.

Keep in mind that new AI call guidance companies are popping up left and right, this is a list of the major players that have been focused on this type of technology for more than a few years. 

In addition, you can utilize G2 to see the reviews of each company to see what their customers (and past customers) have to say about the product.

Observe AI Alternatives

1. Abstrakt

As we consistently compete with Observe AI, there is a clear need in the market for this technology. And we believe that if you book a demo of Observe (or Abstrakt), you should definitely check out the other company as well.

Observe just launched (early 2023) their real-time call guidance technology – aka agent assist.

At Abstrakt, we’ve been doing this since our inception in 2020.

Here are three reasons why customers choose Abstrakt over Observe:

  1. Data Retention: Observe only keeps data for ~13 months, Abstrakt retains it as long as you’re a customer.
  2. Support/Onboarding: Abstrakt was built to be configurable, you can make changes and deploy within seconds. Plus we can get you onboarded & live within 60 days.
  3. Pricing: We can beat Observe’s pricing 9 times out of 10.

If you book a demo with us, we’ll show the specific differences in our platform vs. Observes.

2. Balto

Balto and Observe both started around the same time and focused on revolutionizing call center technology. Scripting and AI have been around for a while, but there was no emphasis on helping agents in real-time.

That’s where Balto is focused. Similar to Abstrakt.

The architecture between Observe and Balto are very different, however, the end result is similar.

Balto offers a “live listen” portion where supervisors can listen to live conversations of their agents.

Another solid option when looking for an Observe AI alternative.

3. Cresta

A great option for enterprise-level organizations. We say that because Cresta has a price tag for all of their features. It will be a large line item in your budget if you’re a mid-market or small business.

Cresta is one of the few companies that expanded their real-time technology across both chat and calls. Observe focuses only on calls.

However, Observe AI has a very robust reporting feature that can pull enterprise-level organizations away from companies like Cresta.

This is why it’s important to demo multiple software options when considering adding on a real-time call guidance solution.

Evaluating the right contact center software

When it comes to adding new software to your tech stack, it takes a team to ensure it’s properly implemented and used.

When looking for a partner, choose one that is willing to help multi-thread and give you the information needed to tie in multiple teams.

We talked about this extensively with Adam Saad, CEO and Founder of Tech Stack Advising, in our recent video series.

In the conversation, we focused more on getting your project approved, but the same principles apply whether you have the budget or not.

You need to put on different hats depending on who you are talking to (CEO, CFO, etc.) because each role is looking for different pieces that contribute to the same outcome/goal.

Why call guidance software should be a priority

If any of these problems sound familiar, that’s exactly what this type of technology can help with.

  • The average call handle time is too long and agents are overwhelmed by call volume 
  • Agent attrition and onboarding new agents are time-consuming
  • Lack of call center coaching happening while agents are on the phone

If you’re looking for additional resources in your solution search, feel free to reach out to us. We will give you a candid overview of the players in the market you should check out based on your specific needs.

Each Observe AI alternative has its pros and cons. That’s why taking your time to evaluate a solution before jumping into the first one you demo is important.

Frequently Asked Questions

As different pricing tiers and factors are established by each company, it would be unfair to list pricing in this post. We suggest asking in your initial demo, if a price can’t be given then it may be time to move on.

Great question. We like to state that we are only providing insights to Observe that is public knowledge. We don’t want to mislead anyone.

Currently, as we can tell Observe doesn’t have any proprietary differences that any of the other solutions can’t provide.

You can check Observe’s website to see if they provide any case studies. Make sure to view Abstrakt’s customer stories here.

Check out what Abstrakt customers are saying