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The ROI of B2B Data: How to Measure the Value of Your Investment
With the vast amount of data available today, it’s no longer about having access to data, but rather about being able to effectively measure the value it brings to your business. Understanding the return on investment (ROI) of your B2B data is essential to making informed decisions about how to allocate your marketing budget. In…
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Why we named our startup “Abstrakt”
Never did we think “Abstrakt” would become the name initially. Some of the requirements were ambitious and some of them were kind of silly. Honestly, to put it plainly, some of those decisions have caused us some problems. But when you’re starting a company, hindsight is always 20-20. Finding the perfect name is nearly impossible,…
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Lessons learned starting Abstrakt
We are quickly coming up on the three-year anniversary of Abstrakt (which is crazy to say) and let me tell you that being in the conversational intelligence software space is not easy. Lately, I have realized that even at the size we are now the story of why the company started and how it got here are…
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SaaS Marketing Playbook: What’s Worked (and What hasn’t)
What’s Worked in SaaS Marketing. This is a reminder that this is what has worked for our company… forward when it comes to your SaaS marketing strategy. Pivoting too often … While we would love to say that we know exactly when to pivot … Influencer marketing is great and can be super helpful when…
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The Current State of Call Coaching
If you are considering whether Abstrakt is the right solution for you to help close the gaps in your go-to-market sales motions, then we hope this document can help. Our goal is to identify some of the questions you should be asking yourself to bring clarity to your decision.
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5 Myths about SaaS Sales
debunk the most common myths when it comes to SaaS sales to help you make an even bigger impact on your pipeline. Insight is actually king. Not data …. Content creation is just the … Sales and marketing can work together, we promise.
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Is Abstrakt Right For You?
If you are considering whether Abstrakt is the right solution for you to help close the gaps in your go-to-market sales motions, then we hope this document can help. Our goal is to identify some of the questions you should be asking yourself to bring clarity to your decision.
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How to execute Product Led Growth based on the Stage of your Company
Breezy Beaumont, Head of Growth & Marketing at Correlated, joined us on the podkast to discuss everything Product Led Growth (PLG)! One of the biggest myths around PLG is that it’s ….. Listen to all the details about how PLG is all about improving your ….
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Customer Retention 101
When it comes to customer retention, especially when looking at SaaS, it’s a no brainer when looking at the time it takes to acquire a new customer versus retaining an existing one….Now how do you make customer retention a priority?…
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Building a Top Tier Sales Model
For many of us, you’ve probably worked in a few sales roles that all claim to have the perfect sales model. How come some SaaS companies thrive and others barely survive? While the concept does matter, when it comes to your sales framework, using the right ….
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Outbound Cold Calling with Hunters and Farmers
If your entire sales organization is not using all the available tools that they have at their disposal to both create leads by hunting and close them when the deal matters most. You are wasting company resources, and you are likely not meeting your own personal goals. When a manager you go begins to train…
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