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Using Inoculation Theory and Ego to explain resistance to Real-Time Sales Coaching
Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence. What does inoculation theory and sales coaching have in common … Old school sales coaching Sales coaching, up until now, has focused on memorizing and ….
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The Harsh Reality of Objection Handling
The data on objection handling was surprising …. Candidly, it should not have been surprising as if I think back to my early days as a Sales Development Representative (SDR), the data from Abstrakt points almost exactly to the …
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The Antonym of Sales Enablement
… That is the problem with these tools, it’s doing nothing to enable sales reps in the moment. When stress, friction, distractions, bad hair days, faulty zoom settings, and dogs barking in the background are … Are you faced with a competitive situation? Well in 0.2 seconds, you will be directed to
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A Faster Horse
Sales leaders should not be building dashboards to report on multi-threaded accounts. They should be deploying software that ensures accounts are …. This is where sales coaching software should …
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Building your winning Sales Tech Stack
A winning sales tech stack can help you crush your goals and maximize productivity. There are infinite tools that you can use and all will play a small role in growing your business. However, which ones are going to make the greatest impact?
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Say Goodbye to Sales Slumps
Slumps not only happen in sales, they can happen with anything. One minute you’re hitting home runs and the next you can’t hit a ball to save your life. We have a few tips and tricks that our ….
Sales Enablement
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