Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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Our 2021 Abstrakt
2021 was a year filled with ideas, expectations, hopes, dreams, visions for the future, sleepless nights, painstaking conversations where emotions ran high, stressful meetings but ….
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And, but and therefore….
Park Howell, Volunteer for City of Phoenix, Environment Quality and Sustainability Commissioner, Professor of Storytelling at ASU, Corporate Social Responsibility Advisor at Walgreens and also the author of “Brand BeWitchery. Where do we begin?” talks about critical ….
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The Hardest Part of Sales
Mario Martinez, CEO of Vengreso, talks through the newly released “Definitive Guide to Prospecting” and share high-level results around new approaches to prospecting and ditching the mono-channel prospecting approach. Listen to the Podkast to learn about how ….
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Look me in the eye
Julie Hansen, actor, business degree in marketing, sales trainer, author of “Look Me in the Eye” names the top 3 things needed to be able to control and/or do to be successful in the world of acting, and how those skills are completely relatable to sales. Listen to this podkast and learn what leaders can…
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Tips and Strategies to nail your new SDR Compensation
Somewhere, someone (probably a marketer), knows exactly what the cost of a qualified lead is. The question is, if we get Marketing Qualified Leads (MQLs), what are the chances of converting them to Sales Qualified Leads (SQLs) and then on into being customers? If your marketing team is bringing in 50 MQLs a month, how…
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What a conversational intelligence platform for sales does and doesn’t do
Many leaders and great companies today are either looking for or using the next “big” conversational intelligence platform for sales. In reality, they are more than likely using a combination of recording and maybe analytics software that has been around for years (ok… maybe more than a few years… actually – it’s been around since…
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Measuring the ROI of Conversational Intelligence Tools
Picture this, as the sales leader for your company over the past year you have done some amazing things. You doubled last year’s new business revenue, ACV is up, win rates against your biggest competitors are up and yet the dreaded year end tech stack review with your CFO still has your palms sweating. Salesloft…
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Your Sales Coaching Leaves Something to be Desired
The battles we face in sales coaching are not likely to have universe-wide good vs evil ramifications or severe injury, or death. However, it doesn’t mean that we can’t learn from the mistakes made in the Star Wars Universe by Jedi Masters. (if this is too geeky, you can stop reading…). Below are the top…
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Reactive Conversation Intelligence Software, is Not Reality
But we already are using frameworks… Scripts, playbooks, Wikis, battle cards, cheat sheets… Your sales enablement organization is likely already deploying their method and subsequent tool to help your sales reps know how to organize call structures based upon variables like lead source, opportunity stage, buyer persona, current technographics, etc. Sales frameworks are, in large…
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Act Bigger Than You Are
Don’t be afraid to be yourself, don’t be intimidated by those around you, act like you already have made it, dress for the job you want, not the one you have; the list could go on and on. This brief moment in time captures a lot of different meanings, similar to how call intelligence platforms…
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ValueSelling is not just about Sales
Companies are made up of many departments all working together with one central goal. How does valueselling apply to departments like Product Management, Sales Engineering, Channel? Where do things like titles come into play when building persona-based prompts such as playbooks and sales call frameworks?
