Author: Greg Reffner – CEO & Founder
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt’s leader, his vision and “why” is to help leaders and reps/agents stop being reactive.
Greg has gone from SDR to AE to Director of Sales to VP of Sales, and now CEO in just 8 years.
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Why Introverts Make the Best Sales Reps
Organizations that look to scale, should start to see the power of introverts in a sales culture because many introverted traits can be found in some of the most successful sales reps. One trait that is especially powerful is listening, which can help create rapport with clients. Another key trait is being able to synthesize…
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Don’t Trash Your Competition
Leveraging real time call coaching software, as opposed to traditional conversational intelligence platform systems, helps provide sales representatives with talk tracks that make them seem like they are a pro and ready, on day one!
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Building with the Buyers Journey in Mind
I value what I would call the three P’s: the people, their processes, and their pain points. And understanding that second, is work with your account management team or whoever maintains that relationship with your customers.
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3 Steps to Building Your Ideal Sales Team
You might lose candidates early due to competitive offers, you might lose them in the negotiation of the offer phase of trying to hire them. Do not get discouraged as this is really no different than selling a prospect. You are going to win some, you are going to lose some. All part of the…
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How to Measure the Dirty Deal Details that Seem to be Neglected!
Working collaboratively, sales professionals and customers find the right solutions, while driving additional sales success for your sales team. Individualistic approaches may create top sales performers that become heroes. But how does Sales Management encourage top performers to share and transfer their knowledge to the rest of the team?
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Top 5 Signs You are Ready to Stop Being Reactive with Call Coaching
There is a very specific reason that stop signs, traffic lights and push notifications are red. When humans see red, their reactions become faster and more forceful. We, as humans, associate red with danger (think about the last time you saw someone get mad or angry, what color did their face turn?). So, it is…
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The Subconscious Mind’s Secret
Stored in the subconscious mind are all your beliefs, memories, and life experiences. Now, while sales representatives can’t have access to someone’s dreams, knowing what steps to take to access their subconscious mind is absolutely doable. For anyone in a sales or support role, accessing the subconscious mind is critical. This is from where their…
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How to be an Effective Storyteller (and increase your sales!)
“I would say you can’t afford *not* to tell stories now in a cold call. We have to use common sense. But essentially, we want to be relevant and relatable. It’s very easy to say “Hey Greg, I was talking to John who’s just like you were right down the road in Arizona. John and…
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Teaching Sales Representatives to Fish
This podkast with Mike Fisher discussed asking questions on the front-end of a conversation and determining what the customer’s needs are early in the process, rather than “showing up and throwing up”. Mike has been training business development teams across the globe for about 20 years. The discussion centered on “closing deals”; the goal of…
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Even Senior Agents Have Bad Days – How Can Call Center Software Help?
Tracking sales calls couldn’t be easier with a transcript, live cues, and a call guide to follow. Not because your inside sales or outbound salespeople couldn’t handle it without it, but because now you can hire for attitude and train to fit. Your best performers will perform better, your worst performers will outrun your competitor’s…
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How to Build Your Own Career Progression in Sales Leadership
ABSTRAKT had a great opportunity to talk with Florin Tatulea about How to Build Your Own Career Progression in Sales Leadership. They dove into how strategically making choices about career decisions helps to drive what you do in your career. How can a person help drive results that are most impactful to an organization that…
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Roadmap for Career Progression in SaaS Sales
I’ll put in the extra hours. I’ll put in the extra time and really just kind of did whatever I could in the interview process is to reassure that recruiter, or that that sales manager that like you know, hey, I’m the guy you should bet on and here’s why. And something to reassure that…
