Author: Clare Dobson – VP of Marketing
With experience from SaaS to home services to non-profits, Clare has built proven go-to-market plans that have led to scalable growth. She has been with Abstrakt since January 2022 as employee #2.
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Starting from scratch & building your future
Making the decision to join an early-stage startup is already risky, but to join and build a thriving Customer Success function (with no CS background)… that’s bold. But that’s what Matt Hensler, Founder & Executive Consultant at inswing, did. He pivoted from marketing to customer success. However, his agency background of knowing how to provide…
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How Marketing and Sales teams can actually use Sales Coaching
You might be asking yourself, how the heck do marketing teams learn from sales coaching? And why is that even important to how marketing and sales teams work together? The short answer if you don’t want to read anything else on this post: Listening to sales coaching and leadership guidance that the sales team receives…
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How to stand out in the Conversational Intelligence Software world
Do we have everything figured out? No, of course not. But we’ve been in the industry for a while (since Gong was the only major player), and we can tell you what has worked vs. not worked when it comes to conversational intelligence software. Even more so how it’s created an entire sales enablement movement. Breaking…
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Making the Leap from Corporate to Startup
Taylor Stevens, Client Success Lead at NextPatient, joins us to talk about the transition to the startup world and how… The first piece of advice is communication. If you aren’t on the same page as your Founder(s), it makes your … Plus we talked all about how & when to grow your team …
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Building an Anti-Fragile Sales Team
We’ve broken this down into four sections. While you could easily add a lot more, this process needs to be simple otherwise you won’t stick to it. Just like your core values, you hire and fire based on your principles.
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SaaS Marketing Playbook: What’s Worked (and What hasn’t)
What’s Worked in SaaS Marketing. This is a reminder that this is what has worked for our company… forward when it comes to your SaaS marketing strategy. Pivoting too often … While we would love to say that we know exactly when to pivot … Influencer marketing is great and can be super helpful when…
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Think like a Founder, it’s more powerful than you realize
Have you ever heard someone say “ownership mentality”? … It’s … Jen Spencer, CEO of SmartBug Media, joined us on The Startup Sidekick podcast to talk … explains the difference between the different stages of startups and where you might fit best based on your personality & work ethic.
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Sales Tactics That Actually Work
If you are considering whether Abstrakt is the right solution for you to help close the gaps in your go-to-market sales motions, then we hope this document can help. Our goal is to identify some of the questions you should be asking yourself to bring clarity to your decision.
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Building Trust & achieving results with Conversational Intelligence
Conversational intelligence is NOT the same as real-time. If companies are saying “real-time” when talking about analytics or insights, that’s just a … The reason you can build trust with conversational intelligence is you can take a step back and see the journey of your prospect. What have they been … While conversational intelligence helps…
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What it takes to be successful in the SaaS world
The type of people who are successful in a startup like to take initiative. It doesn’t matter if you’ve worked for a “big named” company or if you’re straight out of college. The question you need to ask yourself is …. Lio Slama, CEO & Co-Founder at AskNeo, joined us on The Startup Sidekick podcast…
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The Current State of Call Coaching
If you are considering whether Abstrakt is the right solution for you to help close the gaps in your go-to-market sales motions, then we hope this document can help. Our goal is to identify some of the questions you should be asking yourself to bring clarity to your decision.
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Abstrakt Announces 6 New Integration Partners
Abstrakt, the only real-time call coaching software built specifically for B2B software sales teams, now fully integrates with Salesloft. Now you can have real-time call coaching and automated playbooks on all calls initiated through the Salesloft platform.
