Author: Clare Dobson – VP of Marketing
With experience from SaaS to home services to non-profits, Clare has built proven go-to-market plans that have led to scalable growth. She has been with Abstrakt since January 2022 as employee #2.
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Why Your Reps Need Positive Reinforcement, Not Criticism
Go to your lowest-performing rep and find 3 things they are doing that are amazing. Say nice things about them, and then just let it go. That’s right, don’t coach them yet. Just let that ball of confidence roll for a day or two. Then pump them up again, only this time, be on their…
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Why “Script” is a Dirty 6 Letter Word
If a rep is given a script to use on a cold call to overcome objections and told to “use this script”, they are probably going to look at the script and only know how to handle situations outlined in the script. On the flip side, if a rep is given a framework and told…
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Tracking Sales Calls with AI
Tracking sales calls couldn’t be easier with a transcript, live cues, and a call guide to follow. Not because your inside sales or outbound salespeople couldn’t handle it without it, but because now you can hire for attitude and train to fit. Your best performers will perform better, your worst performers will outrun your competitor’s…
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Last Mile of Account-Based Marketing
With Abstrakt’s real-time, in-call coaching software, the content, messaging and relevant pain points around which effective Account Based Marketing campaigns are built, can be extended into the initial 1:1 SDR conversation with the prospect, ensuring better alignment between sales and marketing.
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How to Clone Your Top Sales Performers
I’m serious – How do you clone your Top Sales Performers? Since the beginning of time, coaching has been a word used to describe leveling up players whether in sports, business, or any other activity, coaches aim to optimize the performance of humans by observing their performance and suggesting changes. In sales coaching, this is…
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Sales Process for Funnel vs Micro Processes on Steps
Hindsight is 20/20, and coaching on calls in arrears is not immediately effective. There is a strong reason for ramp-times that are built into compensation plans for sales representatives. That is one more reason for sales leaders to have repeatable processes within their sales process in order to get new reps up to speed. Making…
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Sales Call Analytics: Coaching in Real-Time
Speaking too much is something that salespeople find out after the call, and that is if you are even analyzing your sales calls (you should be…). But coaching after the call amounts to little more than “get ‘em next time, Tiger”. Being able to ask the right questions is key to having a lower talk…
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Does conversational intelligence software actually improve revenue?
In a recent podcast I did with Richard Harris, he used the phrase “stop accelerating the suck.” This was in reference to the automation technologies being deployed by SDR teams around the world to drive more meetings into the pipeline. He was referencing the fact that organizations are placing so much emphasis on driving more…
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Assess Your Skills for Sales Management
From sales management, all the way down to the sales representatives, techniques in sales coaching have changed for the better…. I think the hardest lesson I learned stepping into sales management was that what worked to get me to quota, isn’t going to work for everyone else… it likely won’t.
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Sales Coaching for Sales Leaders
sales coaching is one of the hardest things you do as a sales leader. Managing people is never easy. Once you get into management, there is no more … Truth be told… sales leadership isn’t for everyone because most …
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Improving Sales Through Real-Time Call Intelligence
Sales leaders and reps today have a plethora of tools available to help them communicate with their customers, and we know it is important to …. What factors make Call Intelligence Software stand out? Why is it so different from some of the reactive, call analytics tools on the market today?
