Building an Anti-Fragile Sales Team


First things first, these methods may not work for you and your company. This is just what has worked for us and we hope you can take at least one idea to help grow and build your team.

There are four main sections:

  1. Culture
  2. Using Data to Diagnose the Problem
  3. Scaling Coaching Time
  4. Objection Handling

Here is a glimpse of what to expect in this eBook…


By far the most important part of any team is culture. If you don’t define your team (and even company) culture, the other three sections are going to be hard to implement.

Extreme Ownership

Leadership at every level is the most essential factor in whether a team succeeds or fails. Regardless of your opinion of Jacko Willink and Leif Babin, this is a characteristic of all high-performing teams.

When shit goes wrong, you own it. Teaching your team to take ownership with decentralized command and how to lead up the chain is the first step to a great team.

Psychology of Fear

According to multiple research studies, fear exists to help us prepare for anticipated dangerous situations. Most managers don’t have a degree in psychology. It may be difficult to relate if they haven’t been in their team’s shoes or even if it’s just been a while. The first step to helping your team is to have empathy to help them get over any fear.

Self-motivation is expected, incentivized, and celebrated every day

Most teams don’t need a cheerleader. They need a team that is driven by self-motivation.
It starts with:

  • Developing trust with your team
  • Encouraging them to build relationships with each other
  • Lead them based on their personality, not as all the same person
  • Show appreciation
  • Allow your team to make critical decisions themselves
  • When things go right give all the credit to your team, but when something fails you take responsibility

Download the eBook to read more!

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